Contrary to legend, Tony Ferrero was never born in the wild nor was he raised by a now extinct species of cave bear. He was, however, born in Peoria, Illinois; the oldest of four, and spent his entire childhood somewhere in Central Illinois.

After college, Tony spent the next couple dozen years in management, customer service and sales positions until he found himself smack dab in the middle of the Consumer Electronics industry (more specifically in Audio) and in Lexington, Kentucky. eHarmony couldn't have done a better job with the match as Tony fell deeply in love with the Bluegrass and audio.

Then in 2011, Bob Carver and Bob Farinelli, who had worked with Tony prior, decided to forego the legends of his origin and asked him to partner with them to help them get a new company off the ground.

Once described by his grandmother as a "Walking bundle of outrageous extremes", Tony is the Executive Vice President for Bob Carver LLC. He's also an avid musician, outdoorsman, Yankee's fan, philosopher and has an unusual interest in extinct cave bears.